Recently, Nike SB announced its collaboration alongside Concepts to create the Orange Lobster colorway model adorning the signature Dunk Low sneaker model. Now, it gets an off-foot look, continuing to build upon the lobster theme between the duo. Across the shoe, it brings together elements from both the Red Lobster and Yellow Lobster iteration.
In terms of the color palette this time, it blends together hues of Burgundy Crush with Muslin, Black, Medium Ash, and Violet Ore. It all rests on top of a dual tonal orange upper made from nubuck materials and accented with speckles throughout. Branding can be seen at the lateral side, the tongue tags, embroidery at the back, and on the insoles.
Shellfish-Themed Tonal Footwear
The Orange Lobster Colorway by Nike and Concepts Launches
Trend Themes
1. Shellfish-themed Footwear - The trend of incorporating ocean-inspired themes and designs into footwear offers opportunities for collaboration and innovation within the fashion industry.
2. Tonal Colorways - The use of tonal colorways in footwear design offer opportunities for brands to experiment with new color combinations and materials to create unique products.
3. Collaboration Culture - The rise of collaborations between brands offers opportunities for companies to expand their reach and tap into new markets.
Industry Implications
1. Footwear - The footwear industry can explore the use of unique designs and colorways to create new and innovative products.
2. Fashion - The fashion industry can incorporate ocean-inspired themes and designs into their product lines to appeal to consumers seeking unique and trendy pieces.
3. Marketing and Branding - The rise of collaborations between brands presents opportunities for marketing and branding strategists to expand their reach through co-branding and strategic partnerships.