Many of us may be going through withdrawls after binge-watching season two of OITNB, but don't worry; Gilt is keeping the series very much alive with its Orange is the New Black sale.
The company was inspired by the series' second episode, which centered around the prison's mock job fair competition. In order to prepare for their post-prison future, the inmates chose interview-appropriate attire and constructed resumes. Similarly, Gilt's flash sale is comprised of elegant, work wear and accessories. For every piece sold, one item will be donated to 'Dress for Success,' which was the non-profit organization featured on the episode. The organization is dedicated to providing professional clothing to disadvantaged women as they prepare to re-enter the workforce.
There's nothing I love more than looking fashionable for a good cause. The fact that the sale was inspired by one of the most progressive television series out there at the moment is the cherry on top!
Iconic Inmate Fashion
You Can Shop the Orange is the New Black Sale on Gilt
Trend Themes
1. Mock Job Fair Fashion - Opportunity for fashion retailers to curate collections specifically for job interviews and career fairs, catering to individuals seeking professional attire.
2. Flash Sales for Social Good - Retailers can create flash sales where a portion of each sale goes towards a charitable cause, attracting socially conscious consumers.
3. Prison-inspired Fashion - The popularity of Orange is the New Black can inspire fashion brands to create collections influenced by inmate fashion, catering to a new edgy and rebellious aesthetic.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of job fair fashion by curating collections specifically for job interviews and career fairs.
2. Online Retail - Online retailers can incorporate flash sales for social good, attracting socially conscious consumers and increasing sales while making a positive impact.
3. Apparel - Apparel brands can explore the opportunity of creating prison-inspired fashion collections that cater to a new edgy and rebellious aesthetic in the market.