The Optimum Nutrition Protein Ridges are a new savory snack for consumers who are looking for a delicious way to up their intake of protein each day. The snacks are baked whey protein squares that have been coated in flavoring to make them a delicious, gluten-free product to enjoy in place of traditional potato chips. The snack squares come in four flavor options including BBQ, Honey Sriracha, Sour Cream and Cheese, which all contain 15 grams of protein per serving to make them excellent at staving off hunger.
Director of Marketing for Optimum Nutrition Sarah Teeter spoke on the new Optimum Nutrition Protein Ridges saying, "Optimum Nutrition constantly innovates to satisfy tastes. Not everyone is looking to satisfy a sweet tooth – Protein Ridges are the perfect anytime snack when you want something satisfyingly crunchy with a savoury kick, and a great protein-rich alternative to traditional chips or crackers."
Crunchy Protein-Rich Snacks
The Optimum Nutrition Protein Ridges are Crunchy and Savory
Trend Themes
1. Protein-rich Snack Alternatives - There is a growing consumer demand for protein-rich snacks that are flavorful and gluten-free.
2. Savory Gluten-free Snack Innovation - There is an opportunity for food companies to develop new savory gluten-free snack products that are high in protein.
3. Innovative Flavor Coatings - The success of protein-rich snacks that have coating flavors such as BBQ and Honey Sriracha indicate that there is a growing demand for innovative flavors in snack products.
Industry Implications
1. Snack Food Industry - There is an opportunity for companies in the snack food industry to develop protein-rich snacks that are savory, gluten-free, and provide innovative flavor coatings to appeal to a wider range of consumers.
2. Nutrition and Health Food Industry - There is an opportunity for companies in the nutrition and health food industry to develop protein-rich snacks that are marketed towards health-conscious consumers looking for a satisfying snack option.
3. Sporting and Fitness Industry - There is an opportunity for companies in the sporting and fitness industry to develop protein-rich snacks that are marketed towards athletes and fitness enthusiasts as a convenient on-the-go snack to support their dietary needs.