The OptimPlus pet food range is being expanded by Pet Supplies Plus to provide cat and dog owners alike with a series of options perfect for supporting the nutritional needs of their furry friends. The private label pet food brand is introducing new wet foods crafted with real animal proteins with no added corn, wheat or soy in the mix. The products are formulated with the specific needs of dogs and cats in mind such as joint support for canines and hairball control for cats with other additional options to boot.
CEO of Pet Supplies Plus Chris Rowland spoke on the OptimPlus pet food range saying, "With the addition of OptimPlus wet food, pet parents nationwide are able to optimize their pet’s nutrition at an optimal price. We look forward to continue being the one-stop-shop for pet parents and further expanding our offerings as the brand grows."
Private Label Pet Foods
The OptimPlus Pet Food Range Now Includes Wet Foods
Trend Themes
1. Expanding Pet Food Range - Opportunities for brands to expand their private label pet food offerings by introducing new options with specific nutritional benefits.
2. Real Animal Protein - Innovations in pet food manufacturing that focus on using real animal proteins and eliminating common allergens like corn, wheat, and soy.
3. Tailored Nutrition - Growing demand for pet food products that are specifically formulated to cater to the unique needs of dogs and cats, such as joint support and hairball control.
Industry Implications
1. Pet Food Manufacturing - Disruptive innovation opportunities in the pet food manufacturing industry to develop new products that prioritize real animal proteins and address specific nutritional needs.
2. Private Label Brands - Opportunities for private label brands to expand their offerings in the pet food market, providing high-quality and tailored nutrition options for pet owners.
3. Pet Supplies Retail - Opportunities for retailers to differentiate themselves by offering a wide range of private label pet food products that cater to specific nutritional needs of pets.