The Optavia Active supplements have been created by Medifast as a range of lifestyle-conscious products perfect for a wide range of consumers to incorporate into their daily regime. The products include the Optacia Active Whey Protein and the Optavia Active Essential Amino Acid Blend, which are both suited for athletes of all skill or experience level. The products can work on their own or as part of a nutrition plan that's guided by a coach to optimize results.
Chairman and CEO of Medifast Dan Chard spoke on the Optavia Active supplements saying, "This line builds on our existing healthy weight management and eating program and provides each customer with a simple, coach-guided way for them to practice the habit of healthy motion. We are making great progress against our mission as we continue to make Optavia increasingly central to the health journeys of many more people."
Inclusive Nutritional Supplements
The Optavia Active Supplements Target All Kinds of Athletes
Trend Themes
1. Lifestyle-conscious Products - The Optavia Active supplements have been created as a range of lifestyle-conscious products perfect for a wide range of consumers.
2. Inclusive Athlete Targeting - The Optavia Active supplements are suited for athletes of all skill or experience level, offering inclusive targeting.
3. Coach-guided Nutrition - The Optavia Active supplements can be used as part of a nutrition plan guided by a coach, providing a coach-guided approach to optimize results.
Industry Implications
1. Fitness and Sports Nutrition - The Optavia Active supplements cater to the fitness and sports nutrition industry by providing products specifically designed for athletes.
2. Wellness and Lifestyle - The Optavia Active supplements fit within the wellness and lifestyle industry, appealing to consumers looking for lifestyle-conscious products.
3. Health Coaching - The Optavia Active supplements align with the health coaching industry, offering a coach-guided approach to nutrition for optimal results.