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The Opening Ceremony Spring/Summer 2012 Look­book is Chic

Starring ADAM models John Tuite and Shane Gam­bill, the Open­ing Ceremony Spring/Summer 2012 look­book features modern minimalist menswear. A simplistic take on classic, sailor-inspired styles, this bold advertorial spread showcases carefree casuals that shine a light on sleek stripes, subtle color-blocking and linear silhouettes.

Brightly hued and energetic, this youth-infused collection features vivid tones and timeless patterns. Setting sail for the summer season, the chic Open­ing Ceremony Spring/Summer 2012 menswear collection stays true to the brand’s effortlessly elegant aesthetic, proving that less is more when it comes to great style. 

Infused with clean-cut silhouettes and sharp shapes, this bold lookbook is a marriage between aesthetics and function. Versatile and wearable, this comfortably crisp collection features timeless accents that include eye-catching color bursts and sailor-inspired undertones. Dressed to impress, models John and Shane exude attitude, confidence and plenty of personality.
Trend Themes
1. Youth-infused Collection - Opportunities for capturing the attention of younger consumers by incorporating vivid tones and timeless patterns into fashion designs.
2. Simplistic Minimalism - Innovation in creating modern minimalist menswear that combines clean-cut silhouettes and sharp shapes.
3. Effortlessly Elegant Aesthetics - Designing versatile and wearable collections with timeless accents that exude attitude and confidence.
Industry Implications
1. Fashion - Opportunities for fashion brands to incorporate youthful and minimalist designs in their collections to appeal to younger consumers.
2. Apparel Manufacturing - Creating trendy and effortlessly elegant clothing lines with simplistic, clean-cut designs that offer comfort and style.
3. Fashion Photography - Opportunities for photographers to capture the essence of youthful and effortless elegance in fashion lookbooks and advertorials.

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