Converse has always been the brand to do things differently and its Open Studio event isn't just an example of it, but an opportunity to cultivate it. The art making process varies from artist to artist and project to project, but it's usually a solitary experience. Open Studio is putting people that may not know much about the process or be apart of it right in contact with artists themselves.
There's something to be said about collaborative and interactive art exhibits. The magic that can be made by adding other people to the process is something special. The Open Studio wouldn't be a Converse event without the artists taking their talents to the shoes, so there's a lot of that going on as well.
Intimate Interactive Studios
Converse's Open Studio Puts Guests Face to Face with Artists
Trend Themes
1. Collaborative Art Exhibits - Open Studio event encourages collaboration in the art making process.
2. Interactive Brand Events - Open Studio is an opportunity for Converse to create an interactive experience for guests.
3. Artist-customer Interaction - Open Studio puts guests face to face with artists, creating a unique customer experience.
Industry Implications
1. Art and Design - Interactive and collaborative art exhibits offer disruptive innovation opportunities for the art and design industry to attract new audiences.
2. Fashion and Retail - Interactive brand events like Open Studio can create new and memorable experiences for customers, potentially boosting sales and brand loyalty.
3. Experiential Marketing - Open Studio showcases the trend towards experiential marketing, offering new and innovative ways to engage customers and potential clients.