The Opel Rocks-e can be driven by anyone with Germany's AM scooter license, including teens as young as 15 years old. The German auto manufacturer designed the vehicle to target urban dwellers seeking more mobility and teens. The Opel Rocks-e is a Sustainable Urban Mobility vehicle, otherwise known as a SUM.
The company expresses that the vehicle, which blocks the driver from wind and rain, supports the "mobility needs of young people, especially for the way to school or place of study." Boasting less than three meters long and less than two meters wide, the SUM is battery-powered. The two-seater vehicle ranges 75 km and has a top speed of 45 km/h—the Opel Rocks-e charges in roughly three hours from a standard household socket.
Teen-Targeted SUM Vehicles
The Opel Rocks-e Car is a Sustainable Urban Mobility Vehicle
Trend Themes
1. Teen-targeted SUM Vehicles - The rise of SUM vehicles targeted towards younger generations creates an opportunity for disruptive innovation in the automotive industry through sustainable, compact and affordable vehicles.
2. Sustainable Urban Mobility Vehicles - The advent of SUM vehicles presents an opportunity for disruptive innovation in the automotive industry through the development of electric vehicles with longer ranges and faster charging times.
3. Micro-mobility and Compact Cars - The demand for compact and micro-mobility vehicles for urban areas presents an opportunity for disruptive innovation in the automotive industry, where auto manufacturers can design energy-efficient, cost-effective, and easy to maintain micro cars.
Industry Implications
1. Automotive - The automotive industry has the potential to gain competitive advantages by developing more efficient and affordable SUM vehicles for urban areas.
2. Electric Mobility - The rise of electric mobility is an opportunity for the vehicle industry to have a more sustainable and environmentally friendly business, by designing electric cars that are affordable for the average consumer.
3. Micro-mobility - Industries that develop micro-mobility products will be at the forefront of providing sustainable and cost-effective transportation for urban areas.