This ad series for Opel cars stars some unfortunate wildlife that didn't see danger coming. The ads promote Opel's forward collision alert, sadly noting that it's not available in all cars, or apparently, in nature.
The print ads by Scholz & Friends from Hamburg, Germany show quite fearsome creatures like a rhino, a polar bear and a deer that have had other animals collide into their backsides. Even though the animals are all smaller, this doesn't seem to make the situation any less painful for these wild animals and it's pretty evident that these animals are going to be left with some damage. With Opel's forward collision alert, these animals would be able to get a warning before there's the chance for danger.
Animal Collision Ads
Opel Cars Humorously Promotes Its Forward Collision Alert
Trend Themes
1. Animal Collision Safety - Opportunities for developing advanced collision detection and warning systems for wildlife protection.
2. Humorous Advertising - Innovative approaches to advertising that use humor to highlight product features and benefits.
3. Environmental Responsibility - Growing consumer demand for environmentally friendly and wildlife-conscious products and services.
Industry Implications
1. Automotive - Opportunities for car manufacturers to develop and market advanced collision alert systems.
2. Advertising - Opportunities for creative agencies to develop humorous ad campaigns that effectively communicate product features.
3. Wildlife Conservation - Opportunities for organizations and businesses to support wildlife protection initiatives and promote eco-friendly practices.