This ad series for Opel cars stars some unfortunate wildlife that didn't see danger coming. The ads promote Opel's forward collision alert, sadly noting that it's not available in all cars, or apparently, in nature.
The print ads by Scholz & Friends from Hamburg, Germany show quite fearsome creatures like a rhino, a polar bear and a deer that have had other animals collide into their backsides. Even though the animals are all smaller, this doesn't seem to make the situation any less painful for these wild animals and it's pretty evident that these animals are going to be left with some damage. With Opel's forward collision alert, these animals would be able to get a warning before there's the chance for danger.