The internet is fast becoming a place to display your personal values and track your social standing among your peers. Now their is a way to track your own Greenness as well as the combined positive impact of your friends as they take pledges to adopt green solutions.
The platform called Creative Citizen allows people to create solutions with measurable impacts (like how much energy you save with various light bulbs, or water saved from a low-flow shower) and adopt them.
The combined savings are accounted for water, energy, waster, CO2 and money. So you can see how much money you’re saving as well as how much planet you’re saving. Watch founder Scott Badenoch’s elevator pitch for Tech Crunch.
Online Pledges to Save the Planet (and Money)
Creative Citizen
Trend Themes
1. Tracking Greenness Online - The trend of tracking individual and collective environmental impact online presents opportunities to develop personalized sustainability solutions for the digital age.
2. Measuring Impact with Creative Solutions - The trend of measuring progress towards sustainability goals through creative solutions presents opportunities to develop innovative and impactful environmental initiatives.
3. Combined Savings for Green Solutions - The trend of accounting for combined savings in energy, water, waste, CO2, and money presents opportunities to develop holistic approaches to sustainability that emphasize economic benefits alongside environmental impact.
Industry Implications
1. Sustainable Technology - This trend presents opportunities for sustainable technology companies to develop solutions that integrate with online platforms and help individuals and communities track and reduce their environmental impact.
2. Green Energy - This trend presents opportunities for green energy companies to provide innovative solutions for individuals and communities to track and reduce their energy consumption and carbon emissions.
3. Sustainability Consulting - This trend presents opportunities for sustainability consulting firms to help individuals and communities develop and implement personalized sustainability initiatives that leverage creative solutions and online tracking tools.