Considering the ease with which consumers can make purchases online, brands have opted to get more adventurous with their brick-and-mortar retail, and the OnePlus Experience Store in Bangalore, India, is an example of that tendency. The Chinese smartphone brand's store offers consumers in Bangalore bright and modern shopping with plenty of experiential perks dispersed throughout a massive retail space.
The OnePlus Experience Store has three stories of space, but not all of the square footage is devoted to retail alone. The ground floor contains the majority of the retail itself, with tables full of OnePlus products for consumers to try out. The second storey, however, is a multi-functional event space in which the store hosts everything from live music to seminars and speakers. Finally, the basement is service area where consumers can get tech advice from the trained staff who work there.
Experiential Smartphone Stores
The OnePlus Experience Store in Bangalore is the First in India
Trend Themes
1. Experiential Retail - Opportunities for brands to create immersive and interactive experiences for customers in physical stores.
2. Multi-functional Spaces - The utilization of spaces in retail stores for multiple purposes, such as events, workshops, and exhibitions.
3. Tech-enabled Retail - Integration of technology in physical retail stores to enhance customer experience and provide personalized services.
Industry Implications
1. Smartphone Manufacturing - Innovative smartphone brands can establish experiential stores to showcase their products and engage with customers in a unique way.
2. Event Management - Companies specializing in event management can collaborate with retail stores to create engaging and memorable experiences for customers.
3. Technology Consulting - Tech consulting firms have an opportunity to offer their expertise to retail stores looking to integrate technology and enhance their operations.