In India, 'Star Wars: The Last Jedi' made its debut on December 14th, which prompted the release of a limited edition OnePlus 5 phone, which honors the themes that are presented in the highly anticipated film.
In order to maintain a minimal aesthetic, the Star Wars branding is rather subtle, with the franchise's logo featured on the back of it, and the button on the side boasting a vivid hue of crimson red. When the device is on, there's more of a Star Wars theme, with the default wallpaper featuring the portrait of a stromtrooper.
As The Verge reports, "This isn’t the first time there's been a Star Wars phone released ahead of a film. Last year, Japan's SoftBank unveiled two Sharp phones with light and dark-side designs for the release of Rogue One."
Exclusive Space-Themed Phones
The 'Star Wars' OnePlus 5 Coincides with the Latest Film's Release
Trend Themes
1. Limited Edition Film-themed Tech - Exclusive tech releases tailored to events surrounding popular media releases are gaining popularity as a marketing strategy.
2. Subtle Branding in Design - Brands are exploring more tasteful and discrete ways of incorporating logos and brand elements into product design.
3. Themed Consumer Electronics - Brands are catering to niche markets by creating limited edition and themed electronics for dedicated fan bases.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers have an opportunity to create buzz around their products by releasing limited edition and themed phones.
2. Film and Entertainment - The entertainment industry could form partnerships with tech companies to release exclusive merchandise to coincide with movie releases.
3. Consumer Electronics and Technology - The tech industry could create a new line of products catered towards specific franchises or events as a means of differentiation from competitors.