Vans works in collaboration with German retail label Coutié on a new collaborative project entitled the 'One World #2' featuring familiar sneakers with new design updates. The pack is comprised of a new perspective of the signature Sk8-Hi sneaker model designed specifically for the Fall/Winter 2018 season. The duo brings forth the collection from an angle that embraces the idea of diversity and to support a solitary world that each and every one of us inhabits together.
The One World #2 sneaker pack sees silhouettes such as the Old Skool and the Sk8-Hi as both boast a clean black canvas with branding details in the form of Coutié's name across its vamps. At the sides are text designs that read "One World" and there are some contrasting details at the midsole, stitching, and side stripes. To add even more contrast, the models receive bright yellow and black lacing systems.
Diversity-Embracing Sneaker Packs
Vans and Coutié Work Together on the New One World #2 Pack
Trend Themes
1. Collaborative Sneaker Collections - The trend of collaborating on sneaker collections allows brands to bring together different perspectives and design aesthetics, creating unique and desirable products.
2. Embracing Diversity in Design - The trend of embracing diversity in design allows brands to create inclusive products that resonate with a wider range of consumers, promoting a sense of unity and representation.
3. Contrasting Details in Sneaker Design - The trend of incorporating contrasting details in sneaker design adds visual interest and uniqueness to the products, attracting consumers looking for distinctive and eye-catching footwear.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on collaborative sneaker collections to attract customers and increase sales through limited edition, highly sought-after products.
2. Custom Sneaker Design - The custom sneaker design industry can embrace diversity in design to offer personalized footwear options that cater to individual tastes and preferences.
3. Sports and Lifestyle Footwear - The sports and lifestyle footwear industry can incorporate contrasting details in sneaker design to create innovative and visually appealing products that stand out in the market.