The Hundreds launches its new One Piece collection that celebrates the iconic anime series. This is not the first time that the streetwear label has worked with Toei Animation. One Piece is one of its most-watched anime of all time with 978 episodes in total, including a few video games and theatrical films as well.
The collaborative capsule features characters such as Monkey D, Roronoa Zoro, Chopper, Nami, and Luffy. Some of the pieces include trucker hats, pullover sweater and matching sweats, graphic tees, and more. Some of the lifestyle items include a pin set, keychain, post-it notes, coffee mug, and sticker pack. The entire capsule is now available to shop online and through the app.
Anime-Themed Graphic Centric Apparel
The Hundreds Launches the One Piece Collection
Trend Themes
1. Anime-themed Apparel - Opportunity for apparel brands to collaborate with popular anime series to create a unique and attractive line of clothing.
2. Streetwear and Anime Crossover - The fusion of streetwear and anime culture creates a unique niche market, signaling an opportunity for new brands to enter this space.
3. Character-driven Collaborations - Opportunity for brands to collaborate with popular franchises to create a unique line of products featuring iconic characters that appeal to both existing fans and new consumers.
Industry Implications
1. Apparel - Apparel companies can collaborate with popular anime franchises to create unique, high demand products, catering to an ever-growing manga/anime-loving audience.
2. Consumer Goods - Opportunity for companies to tap into the anime market and develop lifestyle products that appeal to anime enthusiasts, especially fans of popular anime franchises like One Piece.
3. Entertainment - Anime and streetwear collaborations can signal a new category of products to be developed and marketed towards young anime lovers, creating new business streams and enhanced customer engagement opportunities.