The One Management SS 2012 show package is as creative as their offerings of clothes. Representing the company as a free-spirited brand, the show package is full of funky colors and designs.
The only thing photographed realistically in the images is the model's face. Her hair and body are filled in with pastel colors that look like they've been cut and pasted on. All of the pretty shades will instantly make you think of the love and peace of the 70s.
I am loving the One Management SS 2012 show package; it truly captures the seasons in bloom.
Implications - Modern-day consumers look for a sense of relief from stresses with their purchases. Products that offer a quick escape from everyday responsibilities attract those who have stressful lifestyles. Companies could focus on this desire in order increase their appeal on the market.
Psychedelic Pastel Campaigns
The One Management SS 2012 Show Package is Full of Pretty Shades
Trend Themes
1. Psychedelic Colors - Exploring the use of vibrant and unconventional colors in marketing campaigns can create a sense of escapism and attract modern-day consumers.
2. Nostalgic Design - Incorporating elements from past eras, such as the 70s, in branding and advertising can evoke feelings of love, peace, and nostalgia among consumers.
3. Creative Show Packaging - Using imaginative and visually appealing packaging designs can enhance a brand's image and captivate consumers' attention.
Industry Implications
1. Fashion - Fashion brands can leverage psychedelic colors and nostalgic design elements in their marketing campaigns to appeal to modern consumers seeking an escape from everyday stresses.
2. Cosmetics - Cosmetic companies can experiment with psychedelic colors and creative packaging to create unique and attractive product offerings that stand out in the market.
3. Graphic Design - Graphic design agencies can embrace the trend of nostalgic design and explore innovative ways to incorporate pastel colors and elements from different eras into their creative projects.