One Love Network is a social business that was pitched as part of the Investing in Good Deals conference during the Social Finance Forum back in December.
One Love Network's objective is to empower customers to help influence where and how businesses will spend their corporate social responsibility budgets.
"What if you could change the world a little bit each day just by doing the things you already do?" the launch page asks. "What if 'giving' became part of your daily routine? What if you could dictate how the world's most profitable companies spend their (your!) money to make the world a better place?"
While they haven't launched yet, the One Love Network is collecting email addresses to let eager users know when the site goes life. Once it launches, it will be "a place where members can easily champion causes, make a real financial difference and create a positive online image."
We're among the eager who have already signed up, and will be sure to post an update on SocialBusiness.org once One Love Network is up and running.
Contact Information
One Love Network website
One Love Network on Twitter
CSR Influencers
'One Love Network' Empowers Consumers to Impact Social Good Budgets
Trend Themes
1. Empowered Consumer Activism - One Love Network empowers customers to influence corporate social responsibility budgets, creating opportunities for businesses to engage with socially-conscious consumers.
2. Financial Impact on Social Causes - One Love Network allows members to make a real financial difference for causes, presenting opportunities for businesses to align their spending with social good.
3. Online Reputation Building - One Love Network enables members to create a positive online image through championing causes, presenting opportunities for businesses to enhance their brand reputation.
Industry Implications
1. Social Media Platforms - The One Love Network's online platform presents opportunities for social media platforms to partner and provide a space for empowered consumer activism.
2. Corporate Social Responsibility - One Love Network disrupts the corporate social responsibility industry by allowing customers to actively influence the spending of company budgets towards social causes.
3. Cause Marketing - One Love Network intersects with the cause marketing industry by providing a platform for businesses to align their spending with social causes, attracting socially-conscious consumers.