The One Direction Wonderland magazine cover shoot graces the publication’s ‘Obsessed’ issue. In a short period of time, the British-Irish boy band has taken North America by storm, melting tween hearts with their wholesome image and catchy music that includes the number one hit, ‘You Don’t Know You’re Beautiful.'
Clad in candy-colored pastels, the band of five poses with some furry co-stars, each holding a small puppy in their arms. Their cover is captured by the lens of photographer Michael Hauptman who creates a final image that is reminiscent of a retro glamor shot or picture day school photo.
Poking fun at their fans’ obsessive ‘puppy love,' the One Direction Wonderland magazine cover story shines a spotlight on the band of tween heartthrobs.
Puppy Love Tween Covers
The One Direction Wonderland Magazine Editorial Pleases Fans
Trend Themes
1. Tween Celebrity Culture - Opportunity to create trendsetting products or experiences catering to the interests and desires of tween fans.
2. Animal-inclusive Media - Opening a market for brands to incorporate furry companions as brand ambassadors or character mascots.
3. Retro Revival Photography - Creating a demand for vintage-style photography that captures an era or tone in modern times.
Industry Implications
1. Publishing - Opportunity for magazines or publishers to expand their readership by featuring popular tween idols in their publications.
2. Pet Care - Opportunity to create brand partnerships or advertising campaigns that feature animals as valuable companions and marketing tools.
3. Photography - Opportunity for photographers to monetize a growing trend towards nostalgic or vintage-style photography that appeals to a younger audience.