This infographic is work of the good people at the solar-centric company One Block Off the Grid, and it was created to further deter people from using coal as an energy source. One Block Off the Grid offers group discounts to communities looking to convert neighborhoods to the magic of solar energy. The Rejected Ad Campaigns of the Coal Industry infographic displays a series of hilarious faux mock-ups trying desperately to glamorize coal.
Appealing to our common sense, these humorously fake ads demonstrate how difficult it is to find the bright side of burning fossil fuels. Don Draper himself would find himself in a creative pickle trying to make coal look good. Sad attempts to make it look sexy, lucrative and safe further illustrate our need for a more sustainable alternative source of energy.
Take a cue from this infographic and ban those noxious fumes air-polluting fumes with the help of One Block Off the Grid.
Nasty Noxious Adverts
The 'One Block Off the Grid' Infographic Pokes Fun at the Coal Industry
Trend Themes
1. Clean Energy Transition - The rejection of coal industry ads highlights the growing trend of transitioning to cleaner energy sources such as solar power.
2. Humor-based Marketing - The use of humor in advertising campaigns, demonstrated in the faux mock-ups, shows a trend towards engaging and entertaining consumers in the marketing industry.
3. Sustainable Energy Solutions - The need for sustainable and environmentally friendly energy alternatives, exemplified by the focus on solar power, is becoming an increasingly important trend.
Industry Implications
1. Renewable Energy - The renewable energy industry, especially solar power, has an opportunity to capitalize on the rejection of coal's negative image and promote itself as a clean and sustainable energy solution.
2. Advertising - The advertising industry can embrace the trend of humor-based marketing demonstrated in the infographic to create engaging and memorable campaigns for their clients.
3. Environmental Technology - The trend towards sustainable energy solutions creates an opportunity for the environmental technology industry to develop innovative products and services that support the transition to cleaner energy sources.