Salomon and One Block Down work in collaboration with content creators all across Europe to showcase new colorways of the Salomon XT-4 and the XT-6 sneakers throughout different European environments. First off, working with @street_epicentro in Rome, Italy, One Block Down was taken throughout a tour of the city center by the seaside.
This was followed by French photographer and video maker @escalopeviandehache in the city of Valence to see the city's snow and forest in the mountains, highlighting the XT-6. The team then went north to Munich to meet with Instagram creator @thv4gsb to spotlight the Xt-4 in different forest spaces. The final stop was Berlin, Germany where the team worked with @artsyblumkohl in the urban environment.
Vibrant Collaborative Technical Apparel
One Block Down and Salomon Join Forces on a Capsule
Trend Themes
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Collaborative Colorways — Collaborations that bring together different creative minds from across Europe to showcase new and unusual technical apparel colorways.
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Location-based Marketing — Location-based marketing that uses visually stunning images of technical apparel to showcase a variety of environments across Europe.
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Personalized Creativity — Customized designs that cater to different European markets and collaborations with local content creators.
Industry Implications
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Fashion — Fashion industry can embrace location-based marketing to showcase their products in unique environments.
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Sportswear — Sportswear industry can collaborate with content creators and local markets to produce personalized and unique designs.
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Marketing — Marketing industry can utilize personalized creativity in creating campaigns and collaborations to grab consumer attention.