One Bite Pizza is a new brand of frozen pizzas based on a popular Internet review show. Barstool Sports and frozen meal brand Happi Foodi created the ready-to-heat pizzas based on the One Bite pizza review series, which has been dubbed the "the most engaged pizza show on the Internet."
Barstool Sports' Founder and President Dave Portnoy was limited with delivery options and needed to put in-person reviews on hold during the pandemic, and pivoted to reviewing frozen pizzas instead. Now, fans of the pizza show can appreciate One Bite frozen pizzas with a focus on fresh, better-for-you ingredients. These pizzas are made with an Italian stone-baked crust, cheese and savory tomato sauce. Pizza lovers will enjoy flavors like Pepperoni, 3 Meat, 5 Cheese and Supreme.
Pizzeria-Inspired Frozen Pizzas
One Bite Pizza Shares Fresh, Better-for-You Ingredients
Trend Themes
1. Frozen Pizza Reinvention - The trend of creating better-for-you frozen pizzas with fresh ingredients based on online review shows presents an opportunity for disruptive innovation in the frozen food industry.
2. Digitization of Food Criticism - The trend of moving food reviews online presents an opportunity for disruptive innovation in the food industry's marketing and outreach strategies.
3. Personalized Convenience Foods - The trend of creating personalized frozen pizzas with various toppings presents an opportunity for innovative frozen food companies to differentiate themselves and provide customized convenience to customers.
Industry Implications
1. Frozen Food - Innovative frozen food companies have an opportunity to disrupt the industry by adopting fresh ingredients and appealing to customers' health consciousness.
2. Online Media - The trend of digitizing food criticism is presenting opportunities for online media companies to create new channels and partnerships with various brands.
3. Fast Food - Fast food chains can use the trend of better-for-you ingredients and personalized toppings to differentiate themselves in the frozen food space and provide a higher quality product to their customers.