Definitely not scared of heights, Russian daredevil group On The Roofs filmed themselves climbing and casually hanging out on the world's second tallest building, the 2,073 ft high Shanghai Tower.
On The Roof's video of their Hong Kong escapades went viral and the daredevils became adventure junkie and photography celebrities overnight.
Having planned the climb for six months, the Makharov brothers were able to climb from the ground to the top in an one hour and thirty minutes by foot. When they got to the the top, the brothers photographed the stunning Hong Kong skyline with its sea of skyscrapers and vibrant architectural structures.
The bustling photography they were able to catch is unique because of their vantage point and breathtakingly dramatic.
Risky Shanghai Rooftop Photography
'On The Roofs' Photograph Hong Kong's Illusive Skyline
Trend Themes
1. Rooftop Exploration - The daring act of rooftop exploration and photography is growing in popularity, offering opportunities for specialized gear and equipment.
2. Adventure Tourism - More travelers are seeking experiences that go beyond sightseeing and into exciting and adrenaline-fueled activities, driving the development of adventure tourism services.
3. Viral Stunts - Social media is fueling the trend of seeking out extreme experiences to capture and share on platforms, creating opportunities for branded and sponsored content.
Industry Implications
1. Outdoor Gear - The niche demand for specialized outdoor gear and tools for rooftop expeditions and photography creates a market for innovative and durable products.
2. Tourism - The rise of adventure tourism and unique experiences presents opportunities for companies to create tailored and curated packages for these travelers.
3. Social Media Marketing - The trend of viral stunts and extreme experiences presents opportunities for brands to tap into the consumer desire for thrilling content by sponsoring or creating innovative and daring campaigns.