The new Olympus E-p1 Pen is bragging about a feature that until now, no camera has mastered. The rumour is that Olympus might be the closest if not dead-on with this schizo-camera.
The Olympus Pen claims to have found the balance between a digital-SLR and a point-and-shoot device without sacrificing more features, quality or time of shooting. The camera features HD video recording and playback at only a $749 (USD) price tag.
"Not a compact. Not a SLR. It's a PEN... What will you create?"
Perfected Schizography
Olympus E-P1 Pen is a Hybrid SLR and Point-and-Shoot
Trend Themes
1. Hybrid Cameras - Disruptive innovation opportunity: Develop a camera that combines the functionality of a digital-SLR and a point-and-shoot device.
2. Schizography - Disruptive innovation opportunity: Create a camera that perfectly balances features, quality, and shooting time.
3. HD Video Recording - Disruptive innovation opportunity: Design a camera that offers high-definition video recording and playback at an affordable price.
Industry Implications
1. Camera Manufacturing - Disruptive innovation opportunity: Explore ways to enhance camera technology and create innovative devices.
2. Consumer Electronics - Disruptive innovation opportunity: Develop consumer electronics that blur the line between different device functionalities.
3. Photography and Videography - Disruptive innovation opportunity: Find ways to improve the quality and affordability of photography and videography equipment.