'The Olympics and Social Media' Infographic shows the history of the games and what mediums were used to promote it. In a new digital age, The Olympics are becoming more and more tied in with social media because it's the most effective way to interact with watchers from around the world.
In the early days, the games were promoted via print but that soon changed into radio. It wasn't long before television and the Internet were used. Now the Olympics are using the Internet in a different way by engaging people through Facebook, Twitter and other social media sites.
The number of people using social media sites has grown a tremendous amount in the past four years, allowing for news to travel faster than ever before. During the 2012 Games, athletes will share their results on Facebook and Twitter allowing people around the world to receive instant updates.
Historical Sports Advertising Charts
'The Olympics and Social Media' Infographic Offers Cool Facts
Trend Themes
1. Social Media Advertising - Opportunity for businesses to leverage social media platforms for advertising during events like the Olympics.
2. Real-time Updates - Opportunity to develop innovative technologies that provide real-time updates of sports events through social media.
3. Integration of Social Media and Sports - Opportunity to explore the integration of social media platforms with sports events for enhanced viewer engagement.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create engaging campaigns on social media platforms during sports events.
2. Technology - Opportunity for tech companies to develop real-time updates and monitoring tools for sports events on social media.
3. Sports and Entertainment - Opportunity for sports and entertainment industry stakeholders to embrace social media as a means of enhancing viewer experience during events.