OLLY, known for its best-selling vitamins and supplements, is venturing into personal care with OLLY Mood + Skin, a new brand delivering science-backed self-care solutions. This launch introduces body washes, body scrubs, and body serums that support the skin barrier and deliver a boost with data-driven, mood-enhancing fragrances. According to the brand, "The Research & Development team conducted tests using EEGs to measure brain activity while sniffing the collection's scents. For example, the fragrance for BRIGHT, was shown to boost beta and gamma activity, making the participants feel more upbeat while the fragrance for CALM, was shown to boost alpha brain waves that cue relaxation, helping the participants feel more grounded."
Features scents include energizing citrus fruits, refreshing eucalyptus-amber fusions, and a jasmine and bergamot pairing to inspire unwinding.
Science-Backed Self-Care Collections
OLLY Mood + Skin is Powered by Data-Driven Fragrance Tech
Trend Themes
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Data-driven Fragrance Technology — Utilizing EEGs to personalize fragrances based on brain activity, this approach merges neuroscience with olfactory experiences for mood enhancement.
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Mood-enhancing Self-care — Combining scientific research with personal care products, brands are creating unique experiences designed to positively alter emotional states during skin care routines.
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Skin Barrier Support Formulations — Innovative self-care collections now focus on strengthening the skin barrier while simultaneously offering psychological benefits through carefully curated scents.
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Fragrance-based Neuroscience — Companies are mapping brainwave responses to scents in order to engineer fragrances that can elevate or calm moods, representing a fusion of sensory and neurological science.
Industry Implications
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Personal Care & Wellness — The personal care industry is seeing a shift towards integrating neurobiology and product design, offering novel ways to impact consumer wellness.
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Fragrance & Olfactory Industry — Using data insights and brainwave analysis, the fragrance industry is innovating more tailored scent experiences that extend beyond traditional aroma preferences.
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Neuroscience & Consumer Tech — By leveraging neuroscience research, the consumer tech industry explores opportunities for non-pharmaceutical mood regulation through everyday products.