Olivia Palermo for Westward Leaning is a match made in style heaven.
The socialite-turned-fashion-darling was tapped by the sunglass retailer to collaborate on a new range of sophisticated eyewear. The line consists of eight different styles, which are inspired by Palermo's jet set lifestyle. Examples include sunnies titled 'Saint Germain' and 'Palm Beach.' Each pair of sunglasses, which retail for around $210, feature muted gold lenses and come in a variety of different colors. One shot of the campaign features Palermo posing next to a vespa; yet another ode to the socialite's extensive travel.
Though Palermo does have a perfect, heart-shaped face, framed by impossibly high cheek bones, something tells me that these sleek, refined styles will look good on just about anybody.
Sophisticated Socialite Campaigns
Olivia Palermo for Westward Leaning is Super Refined
Trend Themes
1. Sophisticated Eyewear - The trend towards sophisticated eyewear inspired by luxury lifestyles presents an opportunity for eyewear companies to collaborate with fashion icons and tap into the growing market of consumers looking for timeless and refined designs.
2. Jet Set Lifestyle Inspiration - The trend of using jet set lifestyle as a design inspiration for fashion and accessories is an opportunity for companies to tap into consumers' desire for luxury and adventure by creating products that evoke a sense of glamour and sophistication.
3. Affordable Luxury - The trend of creating high-quality, yet affordable luxury products presents an opportunity for companies to appeal to consumers who want to experience luxury brands but are still price-conscious and value-oriented.
Industry Implications
1. Eyewear - The eyewear industry can tap into the trend of sophisticated eyewear design and collaborate with fashion icons to create timeless and refined products.
2. Fashion - The fashion industry can incorporate jet set lifestyle influences into their designs to appeal to consumers' sense of adventure and desire for luxury.
3. Luxury - The luxury industry can create affordable yet high-quality products to appeal to price-conscious yet value-oriented consumers who want to experience luxury brands.