Olive Water is a unique Mediterranean-inspired superdrink that recently underwent a visual identity overhaul. The rejuvenating beverage is a fantastic alternative to water that is packed with the nutritional benefits of olive oil. Aimed at reintroducing the brand in a fresh and bold way, Olive Water enlisted the branding team at Qnycreative, who created a bright bottle that channels the product's freshness and fluidity.
The new bottles feature wave-like swirling designs at the top that inspire visions of thirst quenching freshness and that denote the specific flavor. The green bottle signals a ginger and lime flavor, while orange represents apricot and coconut.
The Olive Water rebrand is well-timed, given the emergence of naturally flavored water alternative such as coconut water, maple water and matcha green tea water.
Olive Water Beverages
Olive Water is a Rejuvenating Superdrink That Recently Rebranded
Trend Themes
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Flavored Water Alternatives — There is a growing trend for naturally flavored water alternatives like Olive Water that offer unique nutritional benefits beyond traditional bottled water.
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Mediterranean-inspired Drinks — The popularity of Olive Water shows a trend towards the Mediterranean-inspired drinks, which suggests an opportunity for new beverage products that highlight the healthy, rejuvenating benefits of natural ingredients.
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Visual Identity Overhaul — The success of Olive Water's rebranding campaign illustrates a trend towards visual identity overhauls for existing products that can re-introduce them to the market in a fresh and bold way.
Industry Implications
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Beverage Industry — The success of Olive Water and similar flavored water alternatives suggest a disruptive innovation opportunity for beverage companies to create new products that emphasize unique nutritional benefits beyond traditional bottled water.
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Health and Wellness Industry — The trend towards Mediterranean-inspired drinks like Olive Water highlights the opportunity for the health and wellness industry to create new products that highlight the rejuvenating and nutritional benefits of natural ingredients.
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Marketing and Branding Industry — The success of Olive Water's rebranding campaign points to an opportunity for marketing and branding companies to help existing products revamp their visual identity and re-introduce themselves to the market in a fresh and bold way.