Ole Smoky Distillery, America's leading moonshine brand, has announced that it will be relaunching two popular sour moonshine flavors: 'Sour Razzin’ Berry' and 'Sour Watermelon.' Both of the products will also arrive in a playful new Mini Moonshine Jar format.
The new Sour Watermelon Moonshine flavor delivers a sweet and sour taste combination while drawing from the delicious flavors of fresh watermelon. Meanwhile, Sour Razzin’ Berry delivers a more sour punch that is backed by sweet berry notes.
"As the #1 moonshine brand in the country, we continue to expand our portfolio with creative and delicious flavors and the Sour Watermelon and Sour Razzin’ Berry 50ML Mini Moonshine Jars are a perfect addition to enjoy this summer," said Robert Hall, CEO, Ole Smoky Distillery.
Sour Moonshines
Ole Smoky Launches Two Moonshine Flavors, Sour Razzin’ Berry and Sour Watermelon
Trend Themes
1. Sour Moonshine - Moonshine companies could invest in creating unique, sour flavors of their products.
2. Mini Moonshine Jars - Miniature packaging could be a trend for liquor companies to offer variety and convenience to consumers.
3. Creative Flavors - Innovative and unique flavors could be a trend for liquor companies to differentiate themselves in a crowded market.
Industry Implications
1. Moonshine - Moonshine companies can leverage the trend in producing adventurous flavors to cater to niche markets.
2. Liquor - Liquor companies can offer innovative packaging and creative flavor options as a way to appeal to the Millennial and Gen Z consumer segments.
3. Beverage - Expanding into unconventional flavorings could set off a disruptive trend in the beverage industry, and create new markets for beverage manufacturers to conquer.