The OLDV app makes modern videos shot on smartphones look like they're actually a 1980s television show. The simplistic app lets users shoot up to four one-minute long videos. At any time during the recording of the video the "glitch" button can be pressed to add a unique effect to the screen. The OLDV app even has a few stock disco music choices that can be laid over recordings. In addition to recording videos the OLDV app also allows users to take photos.
Instagram popularized retro photography apps, but retro video has never really been a big thing. If the OLDV app proves popular there's a chance its features could be incorporated into Snapchat or Instagram.
Retro Video Apps
The OLDV App Lets You Shoot Video Straight Out of the 1980s
Trend Themes
1. Retro Video - The OLDV app brings the popularity of retro photography apps to retro video, creating opportunities for apps that offer unique effects and filters for video content.
2. Glitch Effects - The addition of glitch effects with the press of a button in the OLDV app opens up opportunities for the development of video editing apps that focus on glitch aesthetics.
3. Nostalgic Aesthetics - The OLDV app's success indicates a demand for nostalgic aesthetics, suggesting potential for industries to explore and incorporate retro themes in their branding and marketing strategies.
Industry Implications
1. Social Media - The popularity of the OLDV app suggests a potential market for social media platforms like Snapchat and Instagram to explore retro video features and capitalize on the demand for nostalgic content.
2. Photo and Video Editing - The OLDV app's success highlights the need for photo and video editing apps to integrate retro-inspired features such as glitch effects and vintage filters.
3. Branding and Marketing - The rise in popularity of nostalgic aesthetics with apps like OLDV presents an opportunity for industries to incorporate retro themes in their branding and marketing strategies to tap into the nostalgic desires of consumers.