There's still a few months to go before Spring, but get ready for the Spring Summer 2012 line from Wildfox Couture. Designers Emily Faulstich and Kimberly Gorgon have shot an alluring campaign with an old western theme complete with garter belts, cowboy boots, and of course, moonshine. The shoot has a wild tough-girl vibe incorporated into the old western theme.
The Wildfox Couture lookbook plays with lace, leathers, pearls, chunky platforms, cropped tops and tons of fringe. All of these textures come together in the perfect modern, edgy combination of street fashion meets old western saloon style. Emir Eralp did an amazing job with the photography using a faded and washed out effect to perfectly match the vintage theme.
Overall, the new line promises to be very exciting and edgy.
Cowgirl Couture Fashion
The Spring/Summer Wildfox Couture Lookbook is Wild & Western
Trend Themes
1. Western Fashion - The wild western cowgirl couture fashion trend features cowgirl boots, lace, leathers, pearls, chunky platforms and tons of fringe; A disruptive innovation opportunity for fashion companies to explore new textures and styles.
2. Vintage-themed Fashion - The vintage-themed cowgirl fashion lookbook trend features faded photography and old western saloon styles for a perfect modern, edgy combination; A disruptive innovation opportunity for fashion companies wanting to tap into a timeless style while embracing modernity.
3. Street Fashion - The new cowgirl couture line from Wildfox Couture merges street fashion with old western saloon style, offering a promising disruptive innovation opportunity for fashion companies to combine street style with other fashion aesthetics.
Industry Implications
1. Fashion - Fashion companies have an opportunity to disrupt the market by offering edgy, vintage, western fashion lines that incorporate street wear designs, introducing new textures to the fashion world.
2. Photography - Photography companies can disrupt the market by providing services that feature faded, vintage-type style that compliments the evolving fashion industry, creating a themed and consistent look and feel of their graphical work.
3. Retail - Retail companies have an opportunity to disrupt the market by adopting vintage and old western saloon styles, mixing them with modern street fashion styles in their product offerings; opening new markets for fashion products while helping preserve heritage styles.