Vans and Sailor Moon have launched a new silhouette, revealing the new ‘Old Skool Overt CC’ sneaker. The duo reunited for another collaboration after a successful launch of the Vans x Sailor Moon 30th-anniversary collection, which saw the debut of three footwear offerings and a range of apparel and accessories. The new sneaker features Sailor Moon and her loyal partner Luna outlined in a monochromatic black and grey shade. The sailor guardian’s ‘Transformation Brooch’ is attached to the laces atop a black bow, and the sneaker boasts a 'ComfyCush' foam midsole for extra padding on foot.
The sneaker is finished with a chunky rubber outsole for grip and checkered detailing on the toebox. Consumers can remove the insole and swap it out for something more comfortable if the sculpted original doesn’t suit their feet.
The ‘Vans x Pretty Guardian Sailor Moon Old Skool Overt CC’ will debut Jul 22, 2022 via the Vans website and in retail locations.
Anime-Inspired Chunky Sneakers
Vans and Sailor Moon Release a New 'Old Skool Overt CC'
Trend Themes
1. Anime-inspired Footwear - There is an opportunity for more anime-inspired footwear and collaborations to be introduced to the market, potentially disrupting the footwear industry and attracting a new segment of consumers.
2. Chunky Sneakers - Chunky sneakers have become increasingly popular and this trend is showing no signs of slowing down, leading to an opportunity for brands to introduce their own unique versions and potentially disrupt the footwear industry.
3. Personalization of Footwear - With the option to switch out insoles for a more comfortable fit, there is potential for footwear brands to focus on personalization and customization to meet the specific needs of consumers and disrupt the traditional one-size-fits-all approach.
Industry Implications
1. Footwear - Footwear brands can utilize anime-inspired designs and chunky sneaker trends to introduce new products and potentially disrupt the industry.
2. Animation - Collaborations between footwear and animation brands can lead to new opportunities to reach audiences and promote titles, potentially disrupting the traditional marketing strategies in the animation industry.
3. E-commerce - The exclusive release of the sneaker on the Vans website showcases the opportunity for e-commerce businesses to increase their market share by offering exclusive products, potentially disrupting brick-and-mortar retail stores.