Atypical is an Italian shop focused on creating quality old school skateboards with contemporary appeal.
All of the decks are made in-house and handmade with fine quality wood from ash trees. The boards are designed with vintage surf culture in mind. Skate culture originated in California and the Italian brand is attempting to stay true to the product's roots while imputing Italian craftsmanship and finer materials.
The actual boards are sleek, modern and made with a vintage cut. The nose of each board is peeked and the body resembles a small surfboard, instead of the commonly produced rounded version found in most skate shops. They are decorated with clean white stripes and minimal splashes in color or changes in wood grain.
Atypical old school skateboards is a company with a modern interpretation of the sport. It takes from its history and brings its products into the future.
Vintage Handmade Decks
Atypical Transforms Old School Skateboards into Contemporary Rides
Trend Themes
1. Vintage Style Skateboards - Creating handmade skateboards with vintage aesthetic appeal to capitalize on the nostalgia trend
2. Craftsmanship-driven Products - Emphasizing the use of fine quality materials and handmade production methods to stand out in a market dominated by mass-produced products
3. Modernizing Traditional Products - Updating old school products with contemporary design elements to attract a new generation of consumers
Industry Implications
1. Skateboarding - Incorporating traditional craftsmanship techniques to create unique and stylish skateboards that stand out in a crowded market
2. Fashion - Collaborating with fashion brands to create limited-edition skateboards with a vintage aesthetic to appeal to fashion-conscious skateboarders
3. Home Decor - Repurposing vintage skateboard decks as wall art in modern homes to cater to a growing interest in functional art pieces