This Old Golden Hen on-pack promotion is being run to offer consumers the chance to win some great pizza-themed prizes when picking up some of the namesake beer. The promotion only requires consumers to pick up a specially marked pack before scanning the QR code, filling out the online form and uploading their proof of purchase. Entrants will get the chance to win one of 100 pizza making kits to craft high-quality pies from home, while 20 Woody wood-fired pizza ovens are also up for grabs.
The Old Golden Hen on-pack promotion only requires entrants to submit their information before June 30, 2023 to be entered. The promotion is expected to drive a bit of excitement this spring just ahead of the busy summertime season.
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Trend Themes
1. Beer and Food Pairing - Crafting beer promotions that offer value-add food pairing options can increase brand affinity and sales for both industries.
2. QR Code Marketing - Incorporating QR codes, digital forms, and uploading capabilities into packaging allows for increased consumer engagement and data collection, creating potential for personalized marketing campaigns.
3. At-home Cooking Kits - Offering at-home cooking kits as prizes not only encourages brand loyalty, but also satisfies the growing consumer desire for DIY meal options and culinary skills development.
Industry Implications
1. Alcohol - The alcohol industry can leverage food pairing promotions to increase consumer interest, sales, and stand out in a competitive market.
2. Packaging - QR code promotions and digital integrations can be a game-changer for packaging companies looking to add value and innovation to their products.
3. Cooking and Baking - Collaborations between alcohol brands and cooking/baking companies for cooking kit promotions can mutually benefit each industry by tapping into the popular at-home cooking trend and fostering cross-promotion opportunities.