Goldfish Crackers recently joined forces with OLD Bay to create a delicious, limited-edition summer snack -- the OLD BAY Seasoned Goldfish. The new offering combines the iconic seafood seasoning with the beloved fish-shaped cracker. The new product was inspired when Goldfish discovered fans have long-been sprinkling the beloved OLD BAY's spice of 18 herbs and spices on its crackers.
"What I find most exciting about this partnership is that once again Goldfish is showing up for our flavor enthusiasts in a big, bold way," said Janda Lukin, Chief Marketing Officer of Campbells Snacks. "OLD BAY Seasoned Goldfish harnesses the fandom of two iconic brands and brings consumers a new way to experience their favorite zesty flavor in a fun on their beloved fish-shaped cracker, just in time for summer."
For a suggested retail price of $2.79 per 6.6oz bag, the limited-time flavor is available now where Goldfish are sold.
Fish Seasoning-Inspired Crackers
The OLD BAY Seasoned Goldfish Launched in Time for Summer
Trend Themes
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Flavor-infused Snacks — There is an opportunity to create more limited-edition, flavor-infused snacks that combine two beloved brands or tastes.
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Customizable Snacks — There is an opportunity to create snack products that can be customized with unique flavor combinations, giving consumers the ability to mix and match their favorite flavors.
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Herb and Spice-based Snacks — There is an opportunity to create a new line of herb and spice-based snacks that cater to consumers' love for bold and unique flavors.
Industry Implications
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Snack Food Industry — Snack food companies can capitalize on the trend of unique flavor combinations to create more customized snacks that consumers will love.
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Spice Industry — Spice companies can partner with snack food companies to create signature blends that can be used to flavor snacks, opening up new revenue streams.
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Retail Industry — Retailers can take advantage of the popularity of limited-time flavors to partner with snack food companies and create exclusive product lines for their stores.