After launching the helpful Olay Skin Advisor app not too long ago, the brand found that 50% of women are unhappy with their current moisturizer, as it's difficult to find an option that provides all the hydration needed, without leaving a sticky feel -- which is why the Olay Whip formula was created.
The formula comes in a total of three different variations, with the Luminous, Regenerist, and Total Effects lines available. In addition, the formula can be purchased with SPF 25 coverage, helping users to stay protected from the sun and preserve the youthfulness of their skin in the process.
The unique whipped texture of the formula also allows it be absorbed into the skin instantly, providing all-day hydration, while leaving a matte and totally smooth finish.
Whipped Matte Moisturizers
The New Olay Whip Moisturizers Come in Three Innovative Variations
Trend Themes
1. Whipped Moisturizers - Innovative whipped moisturizers with a unique texture to provide all-day hydration without leaving a sticky feel.
2. SPF Moisturizers - Moisturizers that offer sun protection, preserving the youthfulness of the skin.
3. Personalized Moisturizers - Moisturizers that cater to specific skin concerns as identified by online skin advisor applications.
Industry Implications
1. Cosmetics - Innovative whipped moisturizers that leave a matte finish creating a new line of products for the cosmetics industry.
2. Skincare - Whipped moisturizers that offer sun protection and cater to specific skin concerns create possibilities for skin care industry innovation.
3. Retail - With 50% of women unhappy with their current moisturizer, the adoption of new whipped moisturizers by retailers can lead to increased sales and customer satisfaction.