An Oktoberfest celebration is not complete without beer and Athletic Brewing Company's Oktoberfest Festbier proves that alcohol doesn't have to be at the center of the experience. This creation from the fully non-alcoholic craft brewery is made in Connecticut and it is said to offer a clean drinking experience with just the right balance of bitterness and maltiness.
Already, Athletic Brewing Company's Oktoberfest Festbier has sold out online and it promises to be a perfect pairing for pretzels and mustard.
Americans are drinking less in general and Millennials and Gen Z are driving the low- and no-alcohol movement, proving that there's plenty of fun experiences and social gatherings that can be had without fixating on booze.
Alcohol-Free Oktoberfest Beers
Athletic Brewing Company's Oktoberfest Festbier is a Seasonal Treat
Trend Themes
1. Low-alcohol Oktoberfest Beers - Breweries can create low-alcohol versions of their seasonal beers to cater to increasing demand for low- and no-alcohol options.
2. Non-alcoholic Craft Beer - Craft breweries can develop a range of non-alcoholic beers to appeal to consumers looking for a clean drinking experience without the alcohol content.
3. Low-alcohol Trend Among Millennials and Gen Z - Brands can create marketing campaigns targeting younger demographics, emphasizing the social and health benefits of choosing low- and no-alcohol drinks over traditional alcoholic beverages.
Industry Implications
1. Craft Beer Industry - Craft breweries can capitalize on the growing demand for low- and no-alcohol drinks by developing new products to appeal to a wider audience.
2. Food and Beverage Industry - Restaurants and bars can expand their drink menus to include more low- and no-alcohol options, particularly during seasonal events such as Oktoberfest.
3. Marketing Industry - Marketing agencies can help brands appeal to younger demographics by creating campaigns that highlight the fun, social, and health benefits of choosing low- and no-alcohol options over traditional alcoholic beverages.