Popular vegan food brand OGGS has announced the launch of two new 'Melt-in-the-Middle' plant-based desserts, which will be released in supermarkets throughout the UK. The new launch marks the brand's expansion into the chilled vegan dessert space, a niche area with few prominent competitors.
The new treats will come in two flavors, 'Chocolate' and 'Sticky Toffee' pudding, and will be made using OGGS signature "aquafaba" base -- an egg-like substitute made from chickpea water that can be whisked and used in a variety of recipes. In addition to being entirely plant-based, the puddings will feature recyclable packing made from sustainable materials.
Considering OGGS is already well-known for its offering of vegan cakes, these new chilled puddings should have no trouble finding their way into the homes of vegan dessert lovers.
Plant-Based Pudding Cakes
OGGS Has Launched New 'Melt-in-the-Middle' Vegan Dessert
Trend Themes
1. Chilled Vegan Desserts - The expansion of OGGS into the chilled vegan dessert space presents an opportunity for other vegan food brands to offer more varied options in this niche area.
2. Aquafaba-based Desserts - The use of aquafaba in OGGS' plant-based desserts presents an opportunity for other food companies to experiment with this egg substitute and create more plant-based dessert options.
3. Sustainable Packaging - OGGS' commitment to using recyclable and sustainable packaging presents an opportunity for other food businesses to prioritize eco-friendly packaging in their products.
Industry Implications
1. Vegan Food Industry - The launch of OGGS' new plant-based puddings is an opportunity for companies in the vegan food industry to expand their product range and cater to more varied tastes and preferences.
2. Egg Substitute Industry - The success of OGGS' use of aquafaba in their plant-based desserts creates an opportunity for companies in the egg substitute industry to explore more innovative uses of their products in other food categories.
3. Sustainable Packaging Industry - OGGS' use of sustainable packaging presents an opportunity for companies in the packaging industry to explore more eco-friendly and sustainable alternatives for food packaging.