Wine brand 'Offshore' recently expanded its portfolio with the introduction of the Hang Ten Rosé. According to the brand, the wine was "inspired by ‘hanging ten’, that iconic surfing move where you hang all ten toe off the nose of your longboard." The vino pays homage to the feeling of "living in the moment."
The light and refreshing rosé wine is made with gently pressed white and red grapes. This wine is fermented at a cool temperature to give it its complex aromas and lively acidity. It is a combination of chardonnay, pinot grigio, riesling, and Zweigelt. This quality wine pairs exceptionally well with seafood, especially oysters, as well as pork and chicken dishes.
The Offshore Hang Ten Rosé is now available in LCBOs and wine retailers.
Surfing-Inspired Canadian Rosés
The Offshore Hang Ten Rosé Launched in Time for Summer
Trend Themes
1. Surfing-inspired Wines - Explore how other brands can create wines inspired by different sports and hobbies.
2. Blended Wine - Examine the potential to create new blends with unexpected grape varieties.
3. Non-traditional Wine Packaging - Consider how unique packaging can make a product stand out on store shelves.
Industry Implications
1. Wine - Wineries can look for inspiration from other sports to create new products and expand their portfolio.
2. Food - Restaurants can experiment with food and wine pairings featuring unique grape combinations.
3. Packaging - Design agencies can help wine brands create distinctive packaging that sets them apart from competitors.