The OFF! Turn Off! ad campaign is an interesting concept. It melds two ideas together for one purpose: turn off your mosquito appeal with OFF! like you would turn off a light bulb. Quirky and whimsical, the campaign not only sends a message, it does so in a cute and unique way.
Conceived by ad agency Giovanni+Draft FCB, which is based in Sao Paolo, Brazil, the OFF! Turn Off! ad campaign also seems to target the whole family. I say this because of the puppet-like aesthetic of each image as well as its rather exaggerated scenarios, which would clearly be a hit with the young ones.
Overall, the OFF! Turn Off! ad campaign plays with an interesting concept that works for them.
Bugging Bulb Campaigns
The OFF! Turn Off! 2011 Ads Boasts an Instant Mosquito Repellent
Trend Themes
1. Instant Repellents - Quirky and whimsical concepts can be employed in marketing instant insect and mosquito repellents.
2. Puppet-like Aesthetic - The puppet-like aesthetic can be used in marketing campaigns for family-oriented products and services.
3. Exaggerated Scenarios - Exaggerated scenarios can be used as a creative and unique way to advertise products that solve real-life problems.
Industry Implications
1. Insect Repellents and Control - The insect repellent industry can employ creative and fun concepts to promote their product.
2. Advertising and Marketing - Ad agencies can use the puppet-like aesthetic and exaggerated scenarios in their advertising campaigns to capture the audience's attention.
3. Children's Products and Services - The puppet-like aesthetic and exaggerated scenarios can be used in advertising children's products and services to engage young consumers and their families.