With summer just about in full swing for those residing in the Northern Hemisphere, the Off the Grid installation doesn't seem out of place. Inspired by the great outdoors and all of the activities and knick knacks that go along with it, the exhibit celebrates the season in a stylishly organic way.
Put together by New York City designers Frederick McSwain and François Chambard, the Off the Grid installation is essentially comprised of luxurious and creative alternatives to the traditional camping gear. It is as though the exhibit targets urbanites who appreciate the idea of getting away from the city without actually having to.
The Off the Grid installation features reappropriations of the common milk crate amongst other creative solutions.
Camp-Inspired Installations
The Off the Grid Exhibit Boasts Creative Alternatives to Outdoor Needs
Trend Themes
1. Luxury Camping - There is a growing trend towards luxury camping, providing an opportunity for businesses to offer high-end camping gear and experiences that cater to urbanites.
2. Creative Reappropriation - The trend of creatively repurposing everyday items like milk crates for camping showcases an opportunity for businesses to create innovative and sustainable outdoor products.
3. Urban Outdoor Activities - As more urbanites seek ways to enjoy outdoor experiences without leaving the city, businesses can capitalize on this trend by offering recreational activities and installations that provide an escape from urban surroundings.
Industry Implications
1. Outdoor Gear - The luxury camping trend creates opportunities for businesses in the outdoor gear industry to develop and market high-end camping equipment and accessories.
2. Product Design - The creative reappropriation trend presents a disruption opportunity for businesses in the product design industry to find innovative ways to repurpose everyday objects for outdoor use.
3. Recreational Services - With the rise of urban outdoor activities, businesses in the recreational services industry can offer unique outdoor experiences and installations that cater to urbanites seeking an escape.