Eytys introduces the new Off Court Decadence collection made for the Fall/Winter 2021 season, nodding to the 90s for the main inspiration. The brand references pop culture moments from the era, showcased in a lookbook show by Lars Tunbjörk. One of the notable moments that is referenced in the collection are the NBA tunnel walks that are still prominent today.
During the 90s, power duo Chicago Bulls' Jordan and Pippen ironically wore oversized outfits, which served as an inspiration for some of the designs. This can be seen through the selection of suits with strong shoulders, the futuristic sneaker designs, and oval frame sunglasses. It continues with some baggy pants, penny loafers, houndstooth skirt suits, crochet dresses, high heeled boots, and much more.
90s-Themed Chic Fall Fashion
The Off Court Decadence Capsule by Eytys Preps for Fall/Winter 2021
Trend Themes
1. 90s-inspired Fashion - Opportunity for fashion designers to incorporate 90s retro styles into their collections
2. Oversized Suits - Opportunity to bring back oversized, exaggerated suits, popularized by 90s icons like Michael Jordan
3. Futuristic Sneaker Designs - Opportunity for shoe manufacturers to create innovative and sleek sneaker designs
Industry Implications
1. Fashion - Opportunity for fashion brands to bring back retro styles and incorporate oversized and exaggerated designs
2. Shoe Manufacturing - Opportunity for shoe brands to create new and innovative designs that draw inspiration from the 90s
3. Eyewear - Opportunity for eyewear brands to create more oval, 90s-inspired frames