In a move bound to ruffle the feathers of film critics, ODEON brought the traditions of Easter to life by inviting 20 chicks and three bunnies to its iconic Leicester Square Studios to watch the latest Easter blockbusters.
The chicks and bunnies were analysed by an animal expert who found that the animals enjoyed The Spongebob Movie: Sponge Out of Water the most.
The Easter chicks remained active, animated and interested throughout each trailer whilst the Easter bunnies maintained a composed, relaxed and chilled-out pose throughout each film.
The chicks and bunnies also watched trailers for Big Hero 6, Home, Cinderella, Fast & Furious 7, The Divergent Series: Insurgent. ODEON will be releasing a new review video every day in the run up to Easter.
Avian Film Screening Promos
ODEON Recently Chose Small Chicks to Review the Latest Blockbusters
Trend Themes
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2. Easter-themed Advertising - Using Easter as an opportunity for unique marketing strategies.
3. Audience Experience Enhancement - Exploring new ways to enhance the movie-viewing experience.
Industry Implications
1. Film Industry - Incorporating novel techniques to promote films and attract audiences.
2. Advertising Industry - Creating innovative and unique advertising strategies.
3. Animal Entertainment - Exploring how animals can be included in the entertainment experience.