Entertainer and entrepreneur MC Hammer discusses his thoughts on marketing in this social media optimization keynote. The model of business is no longer the same because of social media. Companies must adapt to the new way of marketing. Presently, entrepreneurs looking to start a business can use the tools of the web to see if their ideas are worth pursuing, while inserting themselves into a conversation about a product or service they're interested in creating.
By creating the media himself, MC Hammer was able to launch into the fashion world without spending a dollar in his See Her Face project. Social media can help build successful brands while providing great opportunities to become an entrepreneur.
Hammer delivers an explanation of how social media can be adopted as a public relations tool using examples of other celebrity experiences.