Ocean Spray Fruit Medley is a new line of dried fruit snacks that are full of vitamins, nutrients and naturally sweet flavors. Ocean Spray Craisins Dried Cranberries are paired with other fruits to create functional varieties like the Immunity Blend, Fiber Blend and Probiotic Blend. These blends incorporate ingredients like crunchy banana chips, dried mangoes and pineapples, plus nectarines, berries and cherries.
As Christie Cannone, Brand Marketing Manager at Ocean Spray, says, "Consumers are looking for alternative snacking options as they continue to make choices that are better for them and their health." Made with high-quality ingredients and without artificial colors, flavors, or preservatives, the Fruit Medley snacks share a simple way to get a boost of wellness on the go.
Functional Cranberry Snacks
Ocean Spray Fruit Medley Shares Nutritional Benefits from Dried Fruit
Trend Themes
1. Functional Snacks - The trend of functional snacks continues to rise with the introduction of dried fruit blends that provide health benefits beyond their taste and convenience.
2. Clean Label - Consumers want clean label snacks; therefore, companies should remove anything artificial, like colors, flavors, or preservatives, to ensure their snacks meet customers' expectations.
3. Immune-boosting - Given the current pandemic, snacks with immune-boosting ingredients such as cranberries will continue to gain popularity as consumers make healthier food choices.
Industry Implications
1. Food and Beverage - Companies in the Food and Beverage industry can explore the functional snacks market by introducing new options or extending the product lines of existing snacks to cater to the rising consumer demand for healthier choices.
2. Wellness - As the wellness industry becomes more significant, companies producing nutritious snacks, with clean ingredients like Ocean Spray, should capitalize on this trend to target people who are more conscious about what they eat.
3. Nutrition - Through incorporating creative blends of nutrients like the immunity-boosting blends in Ocean Spray Fruit Medley, nutrition companies can create novel and healthy snacking options to address a growing market.