Cranberry juice is perfect for making flavorful, minimal-ingredient cocktails at home and Ocean Spray Cocktail Mixers are launching to amplify the natural cocktail-making potential of the brand's well-known cranberry juice. This is the first time that Ocean Spray is introducing mixers and this launch aligns with the 40% of consumers who already mix cranberry juice with other drinks. At-home cocktail-making is on the rise post-pandemic, following a time when people sharpened their self-bartending skills and stocked their fridges and bar carts with versatile staples.
Ocean Spray's Cocktail Mixers are debuting in varieties like Cosmo, Strawberry Margarita and Rum Punch, which stand out from other cocktail mixers by being lower in sugar and prepared with real fruit juice. Best of all, these mixers allow for plenty of creativity, allowing drinkers to customize their concoctions exactly as desired.
Cranberry Juice Cocktail Mixers
Ocean Spray Cocktail Mixers Enhance Cocktails Made at Home
Trend Themes
1. Home Cocktail Making - The rise in at-home cocktail-making following the pandemic presents disruptive innovation opportunities for mixer brands.
2. Minimal-ingredient Cocktails - The popularity of flavorful, minimal-ingredient cocktails creates opportunities for innovative mixers that enhance the natural flavors of the base ingredients.
3. Low Sugar Mixers - The demand for lower sugar options in cocktail mixers opens up possibilities for disruptive innovation in the industry.
Industry Implications
1. Mixer Brands - Mixer brands can capitalize on the trend of at-home cocktail-making by offering innovative products that enhance the cocktail-making experience.
2. Flavor Enhancements - Companies specializing in flavor enhancements can create innovative mixers that amplify the natural flavors of minimal-ingredient cocktails.
3. Health-conscious Beverage Industry - The health-conscious beverage industry has an opportunity to develop low sugar cocktail mixers to meet the demand for healthier drink options.