OCA's vibrant, plant-based energy drinks are organic, vegan, gluten-free, low in sugar and powered by natural caffeine. An ingredient that's essential to these beverages is tapioca, which comes from the cassava root, and it serves as a natural source of energy. The plant-based beverages are designed to help people to tap into sustained energy without crashing and burning.
There are 120 grams of natural caffeine that can be found in the canned drinks, which are offered in enticing tropical flavors like mango, guava-passionfruit and berry-acaí. These beverages were conceptualized to "tap into the richness of Latin America and the passion of Latinx people."
The newest flavor that will be joining OCA's lineup of plant-based energy drinks is prickly pear-lime—and it's a variety that's available exclusively in Kroger locations nationwide.
Tapioca-Powered Energy Drinks
OCA Shares the Benefits of Tapioca, an Extract of the Cassava Root
Trend Themes
1. Tapioca-based Beverages - The use of tapioca as a natural source of energy in ready-to-drink beverages opens opportunities for plant-based energy drinks with low sugar content.
2. Natural Caffeine - The increasing demand for natural caffeine sources in energy drinks, such as the caffeine found in tapioca, provides opportunities for innovation in the energy drink industry.
3. Plant-based Energy Drinks - Consumers' growing interest in plant-based products creates opportunities for companies to develop plant-based energy drinks utilizing natural caffeine sources like tapioca.
Industry Implications
1. Beverage Industry - The use of tapioca in ready-to-drink plant-based energy beverages can disrupt the beverage industry, particularly in the energy drink market.
2. Plant-based Food Industry - The plant-based energy drink sector's emergence presents an opportunity for companies to tap into the growing plant-based food trend and develop innovative plant-based energy beverages.
3. Organic and Natural Food Industry - The use of tapioca and natural caffeine in energy drinks aligns with the growing demand for organic and natural products, providing opportunities for companies in the organic and natural food industry to expand their product lines.