Supermodel Natasha Poly stars in "Obsession with an Icon," an ad campaign that promotes a Mercedes-Benz Autumn/Winter 2016 fashion collaboration. Fusing automotive and fashion design, this campaign features a video and accompanying images that are directed and captured by Jeff Bark.
Obsession with an Icon promotes the Mercedes-Benz SL model -- showcased in an electric blue color -- and features Russian model Natasha Poly who dons a matching blue outfit. She sports a skin-tight latex dress by Atsuko Kudo that is paired with similar tights and heels.
The model explores an apocalyptic setting in this conceptual commercial for Mercedes and ends the spot by finding her dream car, a hidden Mercedes-Benz SL model that matches her blue outfit to a tee.
Fashionable Auto Campaigns
Natasha Poly Models for Mercedes' 'Obsession With An Icon' Film
Trend Themes
1. Automotive-fashion Collaborations - There is a disruptive innovation opportunity for brands to partner with fashion designers to create unique campaigns that combine the worlds of automotive and fashion.
2. Conceptual Commercials - Creating commercials with a strong concept and narrative, like the 'Obsession with an Icon' campaign, presents a disruptive innovation opportunity for brands to engage and captivate audiences in unique ways.
3. Color Coordinated Branding - The use of color coordination in branding, as seen in the 'Obsession with an Icon' campaign where the Mercedes-Benz SL model matches Natasha Poly's outfit, could be a disruptive innovation opportunity for brands to create visually impactful campaigns.
Industry Implications
1. Automotive - The automotive industry could explore more collaborations with fashion designers to create visually stunning campaigns that appeal to a broader audience.
2. Fashion - Fashion brands have an opportunity to partner with automotive companies to create unique campaigns that integrate their products in a compelling and innovative way.
3. Advertising/marketing - The advertising and marketing industry can embrace the trend of conceptual commercials to create memorable and engaging campaigns that resonate with consumers.