Obé, a brand known for its fun and energetic workouts, experienced a surge in users during the pandemic as people sought at-home fitness solutions. Building upon this success, Obé is now expanding its offerings by introducing personalized workout plans, catering to the diverse needs and goals of its growing user base.
Getting started with a personalized fitness plan is as easy as taking a quiz, which considers fitness objectives, time availability and class type preferences. Additionally, users can choose to sync their data from Apple HealthKit to the Obé app for progressive training programs that will get more challenging over time. Co-founder and co-CEO Ashley Mills told Well+Good, "It's very prescriptive day by day, telling you exactly what to do to make the most of your time that you're using to work out and also to prevent ‘the scroll’ of looking for the right class to take."
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
Trend Themes
1. Personalized Fitness Plans - Obé's offering of personalized workout plans presents an opportunity for disruptive innovation in the field of online fitness by catering to the individual needs and goals of users.
2. Data-driven Fitness Programs - By syncing with Apple HealthKit, Obé's progressive training programs create an opportunity for disruptive innovation in utilizing user data to develop tailored fitness regimens.
3. Adaptive Workout Experiences - Obé's flexible and adaptive approach to fitness presents an opportunity for disruptive innovation in creating customizable workout experiences that adjust to individual needs in real-time.
Industry Implications
1. Online Fitness Platforms - Obé's success in catering to at-home fitness during the pandemic, along with its new personalized and data-driven approach, presents an opportunity for disruptive innovation in the online fitness platform industry.
2. Health and Wellness Apps - Obé's integration with Apple HealthKit presents an opportunity for disruptive innovation in the development of health and wellness apps that use user data to create customized programs.
3. Fitness Wearables - The integration between Obé's personalized fitness plans and data from Apple HealthKit presents an opportunity for disruptive innovation in the development of fitness wearables that track and adjust to individual fitness goals in real-time.