President-elect Obama is already shaking up the way things are done in D.C. Obama will record the president's weekly address to the nation for radio, but will also record video and post it to YouTube.com and Obama's site, change.gov.
The video will be made public Saturday morning, when the radio address is released. In addition, Obama will do regular online Q & A and video interviews.
Implications - Obama is definitely using the Internet and social media to his advantage. A spokeswoman named Jen Psaki says of Obama, "this is just one of many ways that he will communicate directly with the American people and make the White House and the political process more transparent."
Presidents on YouTube
Obama's Weekly Address Online
Trend Themes
1. Online Presidential Addresses - Obama's use of YouTube to post weekly presidential addresses opens up new avenues for online political communication.
2. Interactive Political Conversations - Obama's online Q & A and video interviews demonstrate how technology can assist in creating a two-way political conversation.
3. Social Media in Government Communication - Obama's use of social media platforms like YouTube showcases the potential for these platforms to be utilized in official government communication.
Industry Implications
1. Government and Politics - The use of social media in government communication could greatly impact the political and governmental landscape.
2. Technology and Media - The integration of technology and media done by Obama creates new opportunities in the collaboration between government and technology.
3. Online Video Platforms - The use of video as a platform for direct communication from the government opens up potential innovation in online video technology and content.