A new form of briefcase has emerged from created Joseph Guerra called the 'Oaxaca Case.' This new design takes a look at the briefcase in a whole new light; not only is it suitable for the office, but also for a day at the beach.
Joseph Guerra, a recent graduate of RSID, created the Oaxaca Case using a sheet of polypropylene material that is laser cut and then scored using a CNC milling machine. The basic concept for the case came from re-imagining the basic plastic shopping basket that can be seen at most grocery stores.
The open pattern of the case combined with the professional tone of the briefcase design allows for the piece to appeal to a broader market. Its easy-to-assemble design makes this a must-have for any traveler.
Shopping Bag-Inspired Briefcases
The 'Oaxaca Case' Combines the Generic with the Sophisticated
Trend Themes
1. Shopping Bag-inspired Design - Opportunity for designers to create innovative products by incorporating elements of shopping bags into their designs.
2. Multifunctional Briefcases - A growing demand for briefcases that can be used for both professional and casual purposes, opening up opportunities for versatile designs.
3. Sustainable Materials in Fashion - Rising trend in using eco-friendly materials like polypropylene for fashion accessories, allowing for creative and environmentally conscious designs.
Industry Implications
1. Fashion - Fashion brands can explore incorporating shopping bag-inspired design elements into their accessory collections, providing unique and trendy options for consumers.
2. Product Design - Opportunity for product designers to create multifunctional briefcases that cater to the needs of both professional and casual users, offering convenience and style.
3. Retail - Retailers can tap into the demand for sustainable fashion accessories by offering products made from eco-friendly materials like polypropylene, attracting environmentally conscious consumers.